Balanced Scorecard

Translating Strategy into Action

Inbunden, Engelska, 1996

AvRobert S. Kaplan,David P. Norton,Robert S Kaplan,David P Norton

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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Produktinformation

Utgivningsdatum1996-09-01
Mått165 x 240 x 30 mm
Vikt680 g
FormatInbunden
SpråkEngelska
Antal sidor336
FörlagHarvard Business Review Press
ISBN9780875846514

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och ledarskap
Projektledning inom Ekonomi och ledarskap

Preface 1. Measurement and Management in the Information Age 2. Why Does Business Need a Balanced Scorecard? Part One-Measuring Business Strategy 3. Financial Perspective 4. Customer Perspective 5. Internal-Business-Process Perspective 6. Learning and Growth Perspective 7. Linking Balanced Scorecard Measures to Your Strategy 8. Structure and Strategy Part Two-Managing Business Strategy 9. Achieving Strategic Alignment: From Top to Bottom 10. Targets, Resource Allocation, Initiatives, and Budgets 11. Feedback and the Strategic Learning Process 12. Implementing a Balanced Scorecard Management Program Appendix: Building a Balanced Scorecard Index About the Authors