Catherine Happer is Director of the Glasgow University Media Group and author of The Construction of Public Opinion in a Digital Age, (Manchester University Press). Paul Reilly is Senior Lecturer in Communications, Media and Democracy at the University of Glasgow and author of Digital Contention in a divided society: social media, parades and protest in Northern Ireland (Manchester University Press). Alison Eldridge is Lecturer in the Media, Culture and Society subject group at the University of Glasgow and co-editor of Revisiting Culture and Society: Towards a Politics of Social Transformation.

• Chapter 1: Introduction.- Chapter 2: Methods of the GUMG: thematic, content and audience analysis.- Chapter 3: Thematic analysis: competing sources, explanations and forms of evidence.-  Chapter 4: Content analysis:  short-term narratives, long-term realities.- Chapter 5: Audience perspectives: trust, sourcing and media engagement.- Chapter 6: Audience perspectives: understandings, perceptions, and responses to the COLC.- Chapter 7: Conclusion.