JOHN SPENCE is a highly sought after executive educator, business consultant, and professional speaker, having presented workshops, speeches, consulting, and executive coaching to more than 300 organizations worldwide. Spence has been a guest lecturer at over 90 colleges and universities across the United States. He has run five successful companies and currently owns two.

• Introduction 11 Vivid Vision 172 Best People 373 Robust Communication 654 Sense of Urgency 1015 Disciplined Execution 1296 Extreme Customer Focus 155Conclusion: What Do You Do Now? 177Acknowledgments 185About the Author 187Index 189

Named one of the Top 10 Small Business Books—Small Business Trends "[Awesomely Simple] reminds us that a thriving successful business is about doing the basics right and not just doing what feels good. If you’re a small business owner, no matter what the size of your business, this is your bible. You will save yourself heartache, time, frustration, anguish and a multitude of other small business frustrations by simply taking this book and making it your roadmap."—Smart Business Trends, December 13, 2009

JOHN SPENCE is a highly sought after executive educator, business consultant, and professional speaker, having presented workshops, speeches, consulting, and executive coaching to more than 300 organizations worldwide. Spence has been a guest lecturer at over 90 colleges and universities across the United States. He has run five successful companies and currently owns two.

• Introduction 11 Vivid Vision 172 Best People 373 Robust Communication 654 Sense of Urgency 1015 Disciplined Execution 1296 Extreme Customer Focus 155Conclusion: What Do You Do Now? 177Acknowledgments 185About the Author 187Index 189

Named one of the Top 10 Small Business Books—Small Business Trends "[Awesomely Simple] reminds us that a thriving successful business is about doing the basics right and not just doing what feels good. If you’re a small business owner, no matter what the size of your business, this is your bible. You will save yourself heartache, time, frustration, anguish and a multitude of other small business frustrations by simply taking this book and making it your roadmap."—Smart Business Trends, December 13, 2009

JOHN SPENCE is a highly sought after executive educator, business consultant, and professional speaker, having presented workshops, speeches, consulting, and executive coaching to more than 300 organizations worldwide. Spence has been a guest lecturer at over 90 colleges and universities across the United States. He has run five successful companies and currently owns two.

• Introduction 11 Vivid Vision 172 Best People 373 Robust Communication 654 Sense of Urgency 1015 Disciplined Execution 1296 Extreme Customer Focus 155Conclusion: What Do You Do Now? 177Acknowledgments 185About the Author 187Index 189

Named one of the Top 10 Small Business Books—Small Business Trends "[Awesomely Simple] reminds us that a thriving successful business is about doing the basics right and not just doing what feels good. If you’re a small business owner, no matter what the size of your business, this is your bible. You will save yourself heartache, time, frustration, anguish and a multitude of other small business frustrations by simply taking this book and making it your roadmap."—Smart Business Trends, December 13, 2009