Authentic Design

Ethics and Morality in Communication Design

Häftad, Engelska, 2023

709 kr

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This book is an exploration of communication design driven by a need for authenticity. It illustrates how communication design has dealt with social, ethical and political issues and looks at how it has adapted to changes in our social and political values – and continues to do so. Each chapter explores a distinct socio-political issue through established and new case studies and explains the context and the semiotics of these stories. Through these examples, readers will appreciate the effect that global interconnections, the threat of international terrorism, worldwide inequality and the growing concern about the climate has had on the discipline. - Ethical considerations, and why authenticity matters- How political and social issues influence direct action and commercial decisions- Dilemmas of balancing opposing views and social values - Celebrating true individual expression and encouraging dialogue rather than conflictVideos, exercises and discussion questions provide engaging ways for readers to explore the topic further, both within their own practice and in other designers' work.

Produktinformation

Utgivningsdatum2023-04-20
Mått189 x 246 x 25 mm
Vikt454 g
FormatHäftad
SpråkEngelska
Antal sidor200
FörlagBloomsbury Publishing PLC
ISBN9781350247284

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Grafisk design inom Kultur

David Crow is Pro-Vice Chancellor and Head of College at Wimbledon, Camberwell and Chelsea College of Arts at University of the Arts London. He has extensive teaching experience and has lectured in the USA, Asia and Mainland Europe. He was external examiner for Graphic Design in a number of institutions, most recently at the British School of Art & Design in Moscow. His first book Visible Signs is now a standard text in many Art & Design Schools and has been published in English, Korean, German and Japanese.

Introduction· Who this book is for· Why this book is needed today· Broad introduction to ethical considerations in cultural production· Radical moments from design history and their socio-political context Chapter 1 – ConnectedVisual Language across new Global, social and technological networks 1.1 The politics of language1.2 Typography in a global economic market1.3 The western centric pictogram1.4 The subliminal politics of emoticons1.5 Creating communities of like-minded people1.6 Discussion questions1.7 Exercises Chapter 2 – Express YourselfChallenging Social Norms through Personal Identity 2.1 Cultural stereotypes and media representation2.2 Tribalism and youth movements2.3 The packaging of lifestyle2.4 Fashion as a political arena2.5 Gender identity and inclusivity 2.6 Discussion questions2.7 Exercises Chapter 3 – A cause worth fighting forThe graphics of socio-political conflict 3.1 1960s counter culture3.2 Anti-brand and anti-capitalism3.3 Music and protest3.4 International dissent3.5 The future of the planet3.6 Discussion questions3.7 Exercises Chapter 4 – Consumption Re-signifiedA new ethical framework 4.1 Mass consumption and design4.2 Ethics and sustainability4.3 Social awareness as a brand equity4.4 Access versus ownership4.5 Niche products4.6 Discussion questions4.7 Exercises Chapter 5 – Looking AheadDesign education and the future 5.1 International design school models5.2 An ethical curriculum5.3 Decolonising the curriculum5.4 New approaches to learning5.5 New learning spaces5.6 Sample project briefs

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Visible Signs

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