Aunt Jemima, Uncle Ben, and Rastus

Marilyn Kern-Foxworth is associate professor in the Department of Journalism at Texas A&M University. In Spring 1994, she was the Garth C. Reeves Endowed Chair at Florida A&M University Department of Journalism, Media, and Graphic Arts. She is the first African-American to receive a PhD with a concentration in advertising. An accomplished, award-winning scholar, in 1993 she became the first person of color to receive the Kreighbaum Under-40 Award from the Association for Education in Journalism and Mass Communication for outstanding performance in teaching, research, and public service. In 1981, she received a Kizzy Award from the Black Women Hall of Fame Foundation and was cited as one of 12 outstanding African-American women in America, and in 1993, she was one of several African-American women honored nationwide by the consortium of Doctors, Ltd. for her accomplishments as mass media trailblazer and pioneer.

• DedicationForeword by Alex HaleyPrefaceIntroductionSlave Advertisements: A Mirror to the "Peculiar Institution"Memories of the Way We Were: Blacks in Early AdvertisingMyths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and ModelsAunt Jemima: The Most Battered Woman in America Rises to the TopInvisible Consumers: Gaining Equal Representation for Blacks in AdvertisingSeparate But Definitely Not Equal: Frequency of Blacks in AdvertisingBlacks in Advertising: Critics Give Two Thumbs UpEpilogue: Colorizing Advertising: A 21st Century ChallengeAppendix: African-American Museums and Resource CentersSelected BibliographyIndex

A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections.