'Invaluable to researchers in the field of Modern Foreign Language Learning (MFLL) as well as teachers and policy makers. The book is packed with comprehensive evidence difficult to come by elsewhere. Bartram's conclusions about how to respond to the remarkable findings about language attitudes, especially the commodity view of language, are well worth discussing in national and international circles.' Bärbel Diehr, Professor of TEFL and Psycholinguistics, University of Wuppertal, Germany