NEEN JAMES, international speaker and coach, works with professionals in many industries sharing productive strategies to help them achieve big results. As a Global Gurus Top 30 Worldwide Leadership and Communications Speaker, with over 50,000 online followers and countless live audience members, she teaches ways to improve the quality of their lives, business, and relationships. Attention Pays provides the answers they are seeking. Neen is also an avid shoe collector, unofficial champagne taste tester, and happy little Aussie.

• List of Illustrations xxiAcknowledgments xxiiiA Love Note From Neen xxiiiAbout the Author xxviiIntroduction xxixDoes Your Attention Pay? xxixThe Costs of Inattention xxxiIntention Is What Makes Attention Valuable xxxiiAn Attention Revolution xxxivAttention Pays xxxvAttention Is Yoga for Your Mind xxxviiPART ONE DOES YOUR ATTENTION PAY? 1Chapter 1 Our Attention-Deficit Society 3Internal Factors 5The Great Multitasking Myth 5The “Over Trilogy” — Overwhelmed, Overstressed, and Overtired 6Generational Differences 9External Factors 11Physical Environment 11How the Media and Information Overload Changed Our Attention 12Our Technology Addiction 14Our Addiction to Social Media and Apps 18Destruction of the Work-Life Boundary 21The Costs of the Attention-Deficit Society 24Chapter 2 Listen with Your Eyes: The Power of Intentional Attention 29Intentional Attention 31Conscious Versus Unconscious 31Deliberate Versus Distracted 32Transformational Versus Transactional 33The Intentional Attention Model 35Change Is Hard — But Oh So Worth It! 38Change Your Brain 39Change Your Focus 41Change Your Habits 43How to Make Your Attention Pay 47PART TWO PERSONALLY — BE THOUGHTFUL 51Chapter 3 Personalize Performance: Brand Building, Nido Qubein Style 53Practice Self-Care 55Establish a Morning Routine 56Establish a Night Routine 57Schedule Recovery Time 59Set Boundaries with Your Devices and Social Media 60Manage Your Personal Brand 62What Does Your Personal Brand Say About You? 62Become Your Own Publicist 65Always Plan for the Next Opportunity 65Find and Connect with Advocates 67Be the Duck 68Seek Feedback 68Manage Your Communications 69Grow Your Confidence 69Be Conscious of Your Language 70Chapter 4 Focus on VIPs: Systemize Thoughtfulness 73Focus on Your VIPs 74Who Needs Your Attention in Your Personal Life? 74Who Needs Your Attention at Work? 77The Other Kind of VIPs 79Manage Your Communications with Others 80Use People’s Names 80Be a Fascinated Listener 80Know Their Preferred Communication Style and Mode 82 Manage Your Relationships with Others 83Step Away from the Device! 83Create Significant Moments 84Rev Your RAZ for Recognition 87Implement Systemized Thoughtfulness 88PART THREE PROFESSIONALLY — BE PRODUCTIVE 93Chapter 5 Prioritize Your Priorities: Create Significant Moments 95Pack Your Highest Priorities 97Protect Your Time 99Systemize Your Calendar 100Defend Against Your Biggest Distraction 103Outsource Your Life 106Guard Your Focus 107“No” Is a Complete Sentence 108Bring Back the Gatekeeper 110Fight Decision Fatigue 111Discipline Your Use of Devices and Social Media 112Chapter 6 Create a Culture of Attention: Stop the Madness 117Show Them the Path and then Empower Them to Take It 118Cultivate an Environment Where Productivity Thrives 121Create an Agile Work Culture 121Reduce Stress and Promote Healthy Choices 125Stop the Meeting Madness 129Communicate Clearly with Contextual Models 132PART FOUR GLOBALLY — BE RESPONSIBLE 137Chapter 7 Make an Impact: The Great (Disappearing) Barrier Reef 139You Can Make an Impact 141Leverage Your Leadership 143Organizational Stewardship 144Create a Connection 144Being Responsible Can also Be Profitable 145The Power of Employee Service Days 146Chapter 8 Join the Attention Revolution 149Bonus Chapter: Build an Organization That Pays Attention 154Empower Your Team to Give Intentional Attention 156Leverage Social Media to Surprise and Delight Customers 160Systemize Thoughtfulness — The Mendlowski Method 162 Ensure Customers Get a Consistent Experience 163Give Attention to Get Attention 164Peloton: The Poster Child for Intentional Attention 166Endnotes 170Index 177

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NEEN JAMES, international speaker and coach, works with professionals in many industries sharing productive strategies to help them achieve big results. As a Global Gurus Top 30 Worldwide Leadership and Communications Speaker, with over 50,000 online followers and countless live audience members, she teaches ways to improve the quality of their lives, business, and relationships. Attention Pays provides the answers they are seeking. Neen is also an avid shoe collector, unofficial champagne taste tester, and happy little Aussie.

• List of Illustrations xxiAcknowledgments xxiiiA Love Note From Neen xxiiiAbout the Author xxviiIntroduction xxixDoes Your Attention Pay? xxixThe Costs of Inattention xxxiIntention Is What Makes Attention Valuable xxxiiAn Attention Revolution xxxivAttention Pays xxxvAttention Is Yoga for Your Mind xxxviiPART ONE DOES YOUR ATTENTION PAY? 1Chapter 1 Our Attention-Deficit Society 3Internal Factors 5The Great Multitasking Myth 5The “Over Trilogy” — Overwhelmed, Overstressed, and Overtired 6Generational Differences 9External Factors 11Physical Environment 11How the Media and Information Overload Changed Our Attention 12Our Technology Addiction 14Our Addiction to Social Media and Apps 18Destruction of the Work-Life Boundary 21The Costs of the Attention-Deficit Society 24Chapter 2 Listen with Your Eyes: The Power of Intentional Attention 29Intentional Attention 31Conscious Versus Unconscious 31Deliberate Versus Distracted 32Transformational Versus Transactional 33The Intentional Attention Model 35Change Is Hard — But Oh So Worth It! 38Change Your Brain 39Change Your Focus 41Change Your Habits 43How to Make Your Attention Pay 47PART TWO PERSONALLY — BE THOUGHTFUL 51Chapter 3 Personalize Performance: Brand Building, Nido Qubein Style 53Practice Self-Care 55Establish a Morning Routine 56Establish a Night Routine 57Schedule Recovery Time 59Set Boundaries with Your Devices and Social Media 60Manage Your Personal Brand 62What Does Your Personal Brand Say About You? 62Become Your Own Publicist 65Always Plan for the Next Opportunity 65Find and Connect with Advocates 67Be the Duck 68Seek Feedback 68Manage Your Communications 69Grow Your Confidence 69Be Conscious of Your Language 70Chapter 4 Focus on VIPs: Systemize Thoughtfulness 73Focus on Your VIPs 74Who Needs Your Attention in Your Personal Life? 74Who Needs Your Attention at Work? 77The Other Kind of VIPs 79Manage Your Communications with Others 80Use People’s Names 80Be a Fascinated Listener 80Know Their Preferred Communication Style and Mode 82 Manage Your Relationships with Others 83Step Away from the Device! 83Create Significant Moments 84Rev Your RAZ for Recognition 87Implement Systemized Thoughtfulness 88PART THREE PROFESSIONALLY — BE PRODUCTIVE 93Chapter 5 Prioritize Your Priorities: Create Significant Moments 95Pack Your Highest Priorities 97Protect Your Time 99Systemize Your Calendar 100Defend Against Your Biggest Distraction 103Outsource Your Life 106Guard Your Focus 107“No” Is a Complete Sentence 108Bring Back the Gatekeeper 110Fight Decision Fatigue 111Discipline Your Use of Devices and Social Media 112Chapter 6 Create a Culture of Attention: Stop the Madness 117Show Them the Path and then Empower Them to Take It 118Cultivate an Environment Where Productivity Thrives 121Create an Agile Work Culture 121Reduce Stress and Promote Healthy Choices 125Stop the Meeting Madness 129Communicate Clearly with Contextual Models 132PART FOUR GLOBALLY — BE RESPONSIBLE 137Chapter 7 Make an Impact: The Great (Disappearing) Barrier Reef 139You Can Make an Impact 141Leverage Your Leadership 143Organizational Stewardship 144Create a Connection 144Being Responsible Can also Be Profitable 145The Power of Employee Service Days 146Chapter 8 Join the Attention Revolution 149Bonus Chapter: Build an Organization That Pays Attention 154Empower Your Team to Give Intentional Attention 156Leverage Social Media to Surprise and Delight Customers 160Systemize Thoughtfulness — The Mendlowski Method 162 Ensure Customers Get a Consistent Experience 163Give Attention to Get Attention 164Peloton: The Poster Child for Intentional Attention 166Endnotes 170Index 177

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NEEN JAMES, international speaker and coach, works with professionals in many industries sharing productive strategies to help them achieve big results. As a Global Gurus Top 30 Worldwide Leadership and Communications Speaker, with over 50,000 online followers and countless live audience members, she teaches ways to improve the quality of their lives, business, and relationships. Attention Pays provides the answers they are seeking. Neen is also an avid shoe collector, unofficial champagne taste tester, and happy little Aussie.

• List of Illustrations xxiAcknowledgments xxiiiA Love Note From Neen xxiiiAbout the Author xxviiIntroduction xxixDoes Your Attention Pay? xxixThe Costs of Inattention xxxiIntention Is What Makes Attention Valuable xxxiiAn Attention Revolution xxxivAttention Pays xxxvAttention Is Yoga for Your Mind xxxviiPART ONE DOES YOUR ATTENTION PAY? 1Chapter 1 Our Attention-Deficit Society 3Internal Factors 5The Great Multitasking Myth 5The “Over Trilogy” — Overwhelmed, Overstressed, and Overtired 6Generational Differences 9External Factors 11Physical Environment 11How the Media and Information Overload Changed Our Attention 12Our Technology Addiction 14Our Addiction to Social Media and Apps 18Destruction of the Work-Life Boundary 21The Costs of the Attention-Deficit Society 24Chapter 2 Listen with Your Eyes: The Power of Intentional Attention 29Intentional Attention 31Conscious Versus Unconscious 31Deliberate Versus Distracted 32Transformational Versus Transactional 33The Intentional Attention Model 35Change Is Hard — But Oh So Worth It! 38Change Your Brain 39Change Your Focus 41Change Your Habits 43How to Make Your Attention Pay 47PART TWO PERSONALLY — BE THOUGHTFUL 51Chapter 3 Personalize Performance: Brand Building, Nido Qubein Style 53Practice Self-Care 55Establish a Morning Routine 56Establish a Night Routine 57Schedule Recovery Time 59Set Boundaries with Your Devices and Social Media 60Manage Your Personal Brand 62What Does Your Personal Brand Say About You? 62Become Your Own Publicist 65Always Plan for the Next Opportunity 65Find and Connect with Advocates 67Be the Duck 68Seek Feedback 68Manage Your Communications 69Grow Your Confidence 69Be Conscious of Your Language 70Chapter 4 Focus on VIPs: Systemize Thoughtfulness 73Focus on Your VIPs 74Who Needs Your Attention in Your Personal Life? 74Who Needs Your Attention at Work? 77The Other Kind of VIPs 79Manage Your Communications with Others 80Use People’s Names 80Be a Fascinated Listener 80Know Their Preferred Communication Style and Mode 82 Manage Your Relationships with Others 83Step Away from the Device! 83Create Significant Moments 84Rev Your RAZ for Recognition 87Implement Systemized Thoughtfulness 88PART THREE PROFESSIONALLY — BE PRODUCTIVE 93Chapter 5 Prioritize Your Priorities: Create Significant Moments 95Pack Your Highest Priorities 97Protect Your Time 99Systemize Your Calendar 100Defend Against Your Biggest Distraction 103Outsource Your Life 106Guard Your Focus 107“No” Is a Complete Sentence 108Bring Back the Gatekeeper 110Fight Decision Fatigue 111Discipline Your Use of Devices and Social Media 112Chapter 6 Create a Culture of Attention: Stop the Madness 117Show Them the Path and then Empower Them to Take It 118Cultivate an Environment Where Productivity Thrives 121Create an Agile Work Culture 121Reduce Stress and Promote Healthy Choices 125Stop the Meeting Madness 129Communicate Clearly with Contextual Models 132PART FOUR GLOBALLY — BE RESPONSIBLE 137Chapter 7 Make an Impact: The Great (Disappearing) Barrier Reef 139You Can Make an Impact 141Leverage Your Leadership 143Organizational Stewardship 144Create a Connection 144Being Responsible Can also Be Profitable 145The Power of Employee Service Days 146Chapter 8 Join the Attention Revolution 149Bonus Chapter: Build an Organization That Pays Attention 154Empower Your Team to Give Intentional Attention 156Leverage Social Media to Surprise and Delight Customers 160Systemize Thoughtfulness — The Mendlowski Method 162 Ensure Customers Get a Consistent Experience 163Give Attention to Get Attention 164Peloton: The Poster Child for Intentional Attention 166Endnotes 170Index 177

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