John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous “best of” lists, and his TED talks have been seen by hundreds of thousands of people.Michael D’Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship. For more information, please visit www.athenadoctrine.com.

• Introduction: The Athena Doctrine 11 Great Britain 272 Iceland 553 Israel 774 Japan 1035 Colombia and Peru 1276 Kenya 1497 India 1698 China 1899 Sweden, Germany, and Belgium 21310 Bhutan 237Conclusion: The Age of Athena 255More Information 269Notes 273Acknowledgments 283About the Authors 287Index 291

“Captivating... a fascinating case study of human nature, this book provides insight into future world leaders.”—Publishers Weekly"With a wealth of data and even richer stories from around the world, The Athena Doctrine offers convincing proof that the future requires us to embrace traits and values traditionally linked to women. Leave it to two fathers of daughters to show us how men and women alike are using empathy and collaboration to solve problems big and small. If you care about leadership, creativity, and the world of tomorrow, you must read this book."—Arianna Huffington, president and editor-in-chief, The Huffington Post"The Athena Doctrine is a powerful book. Extraordinary research. Great story telling. A message both timely and of monumental importance."—Tom Peters, leadership guru and bestselling author, In Search of Excellence"Goddess of both craft and wisdom, patron of Odysseus, and inspiration for legions of smart girls, Athena is an icon for our times. The Athena Doctrine offers a gender-neutral approach to embracing a set of values that underpin a new generation of innovation based on connection and creativity. It is an optimistic and energizing book."—Anne-Marie Slaughter, professor of politics and international affairs, Princeton University; former director of policy planning, U.S. Department of State"The Athena Doctrine offers more than ample evidence of the rebalance needed in global leadership. Painstakingly researched and documented, with interviews of amazing people all over the world, the ideas in this book will influence the leaders of tomorrow and, more importantly, make the case for more women leaders."—Pat Mitchell, president and CEO, the Paley Center for Media; curator, TEDxWomen“Rich in data and stories from around the world, this fresh analysis will certainly provoke healthy debate in the workplace and hopefully smash through a few glass ceilings.”—Tina Brown, Editor-in-Chief, Daily Beast and Newsweek “…this is a book for everyone, and I have no doubt that your life and your work will be enriched by reading it.”—Jack Covert, 800-CEORead

John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous “best of” lists, and his TED talks have been seen by hundreds of thousands of people.Michael D’Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship. For more information, please visit www.athenadoctrine.com.

• Introduction: The Athena Doctrine 11 Great Britain 272 Iceland 553 Israel 774 Japan 1035 Colombia and Peru 1276 Kenya 1497 India 1698 China 1899 Sweden, Germany, and Belgium 21310 Bhutan 237Conclusion: The Age of Athena 255More Information 269Notes 273Acknowledgments 283About the Authors 287Index 291

“Captivating... a fascinating case study of human nature, this book provides insight into future world leaders.”—Publishers Weekly"With a wealth of data and even richer stories from around the world, The Athena Doctrine offers convincing proof that the future requires us to embrace traits and values traditionally linked to women. Leave it to two fathers of daughters to show us how men and women alike are using empathy and collaboration to solve problems big and small. If you care about leadership, creativity, and the world of tomorrow, you must read this book."—Arianna Huffington, president and editor-in-chief, The Huffington Post"The Athena Doctrine is a powerful book. Extraordinary research. Great story telling. A message both timely and of monumental importance."—Tom Peters, leadership guru and bestselling author, In Search of Excellence"Goddess of both craft and wisdom, patron of Odysseus, and inspiration for legions of smart girls, Athena is an icon for our times. The Athena Doctrine offers a gender-neutral approach to embracing a set of values that underpin a new generation of innovation based on connection and creativity. It is an optimistic and energizing book."—Anne-Marie Slaughter, professor of politics and international affairs, Princeton University; former director of policy planning, U.S. Department of State"The Athena Doctrine offers more than ample evidence of the rebalance needed in global leadership. Painstakingly researched and documented, with interviews of amazing people all over the world, the ideas in this book will influence the leaders of tomorrow and, more importantly, make the case for more women leaders."—Pat Mitchell, president and CEO, the Paley Center for Media; curator, TEDxWomen“Rich in data and stories from around the world, this fresh analysis will certainly provoke healthy debate in the workplace and hopefully smash through a few glass ceilings.”—Tina Brown, Editor-in-Chief, Daily Beast and Newsweek “…this is a book for everyone, and I have no doubt that your life and your work will be enriched by reading it.”—Jack Covert, 800-CEORead

John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous “best of” lists, and his TED talks have been seen by hundreds of thousands of people.Michael D’Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship. For more information, please visit www.athenadoctrine.com.

• Introduction: The Athena Doctrine 11 Great Britain 272 Iceland 553 Israel 774 Japan 1035 Colombia and Peru 1276 Kenya 1497 India 1698 China 1899 Sweden, Germany, and Belgium 21310 Bhutan 237Conclusion: The Age of Athena 255More Information 269Notes 273Acknowledgments 283About the Authors 287Index 291

“Captivating... a fascinating case study of human nature, this book provides insight into future world leaders.”—Publishers Weekly"With a wealth of data and even richer stories from around the world, The Athena Doctrine offers convincing proof that the future requires us to embrace traits and values traditionally linked to women. Leave it to two fathers of daughters to show us how men and women alike are using empathy and collaboration to solve problems big and small. If you care about leadership, creativity, and the world of tomorrow, you must read this book."—Arianna Huffington, president and editor-in-chief, The Huffington Post"The Athena Doctrine is a powerful book. Extraordinary research. Great story telling. A message both timely and of monumental importance."—Tom Peters, leadership guru and bestselling author, In Search of Excellence"Goddess of both craft and wisdom, patron of Odysseus, and inspiration for legions of smart girls, Athena is an icon for our times. The Athena Doctrine offers a gender-neutral approach to embracing a set of values that underpin a new generation of innovation based on connection and creativity. It is an optimistic and energizing book."—Anne-Marie Slaughter, professor of politics and international affairs, Princeton University; former director of policy planning, U.S. Department of State"The Athena Doctrine offers more than ample evidence of the rebalance needed in global leadership. Painstakingly researched and documented, with interviews of amazing people all over the world, the ideas in this book will influence the leaders of tomorrow and, more importantly, make the case for more women leaders."—Pat Mitchell, president and CEO, the Paley Center for Media; curator, TEDxWomen“Rich in data and stories from around the world, this fresh analysis will certainly provoke healthy debate in the workplace and hopefully smash through a few glass ceilings.”—Tina Brown, Editor-in-Chief, Daily Beast and Newsweek “…this is a book for everyone, and I have no doubt that your life and your work will be enriched by reading it.”—Jack Covert, 800-CEORead