“In Associative Illusions of Memory, David Gallo brings together a huge literature showing people misremembering events that are related to real events. The key memory distortion paradigm has been used with young and old, smart and not-so-smart, drunk and sober. We’ve learned a stunning amount about illusory recollection from this body of work, all meticulously and thoughtfully reviewed in one place. A bravura contribution to the memory field.” — Elizabeth Loftus, Distinguished Professor at University of California, Irvine, and author of Eyewitness Testimony“Research on memory illusions has exploded during the past decade, and the field badly needs an integrative treatment of the topic. David Gallo has filled that need with this scholarly, well written, and timely volume. Rich in analysis and insight, this important book is required reading for anyone involved in research on memory or memory illusions.” — Daniel L. Schacter, William R. Kenan, Jr. Professor of Psychology, Harvard University, and author of The Seven Sins of Memory