Asian Popular Culture in Transition

John A. Lent is publisher and editor of the International Journal of Comic Art, Drexel Hill, Pennsylvania, USA.Lorna Fitzsimmons is Associate Professor and Coordinator of the Humanities Program at California State University, Dominguez Hills, Los Angeles, USA.

• Introduction Part 1: Cultural Markets 1. Market, Popular Culture, and Popular Religion in Contemporary China: The Market/Temple Fairs of Jinhua 2. The Opening of Popular Cultural Markets of South Korea under Economic Nationalism and International Pressure 3. Fashioning Modern India: From Indio-Chic to "India Incorporated" Part 2: Youth and Technology 4. Didactic Escapism: New Viewing Practices among China’s Digital Generation 5. The "Hidden Homeless" in Japan’s Contemporary Mobile Culture 6. K-pop beyond Asia: Performing Trans-Nationality, Trans-Sexuality, and Trans-Textuality Part 3: Gender 7. From "Hyper-feminine" to Androgyny: Changing Notions of Femininity in Contemporary China 8. Bride and Prejudice: Newspaper and Website Matrimonial Advertisements of Indian Women 9. Fighting for a Hong Kong/Chinese Female Identity: Michelle Yeoh, Body Performance, and Globalized Action Cinema

"This volume is a welcome addition to Asian studies in general, and offers an encouraging glimpse into the health of this branch of research." - Pacific Affairs: Volume 86, No. 4 – December 2013 - University of Victoria, Timothy Iles