Artificial Intelligence, Strategic Communicators and Activism

Lukasz Swiatek lectures in the School of the Arts and Media at the University of New South Wales in Sydney (Australia). He mainly undertakes research in communication and media studies, higher education, and cultural studies.Marina Vujnovic is a professor in the Department of Communication at Monmouth University in West Long Branch, New Jersey (in the United States). Her work explores intersections between journalism and public relations, looking at issues of participation, activism, transparency, and ethics.Chris Galloway teaches public relations on the Auckland (Aotearoa New Zealand) campus of Massey University. His research encompasses crisis communication, reputation management, and AI applications and their impacts.Dean Kruckeberg (APR, Fellow PRSA) is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte (in the United States). He is the author and co-author of many books, book chapters and articles about public relations, focusing on ethics and global public relations.

• 1 Introduction The Nature of AI Critical Insights in the Existing Scholarship Other Insights in the Existing Scholarship Significance, Research Approach, and Scope Outline of the Book Summary2 Advocating for AI-Driven Threats Threats to Communities and Relationships Profession-Related Problems The Tech Giants, Government and Democracy Conclusion Summary3 From Advocates to Activists The Broader Need for Activism in Practice Embracing Activism Urgently Developing Guardrails Conclusion Summary4 Theory and Practice to Support Activism Strategic Communicators’ Suitability for Critical AI Activism Theory to Support Activism Practice to Support Activism Additional Considerations for Strategic Communicator-Activists Conclusion Summary5 Beyond Reactive Ethics Unpredictable Contexts for Ethical Questions Ethics and Regulatory Interventions Trust Issues and AI Novel Collaborations to Address Challenges Conclusion Summary6 Conclusion Forces Pushing Against Critical AI Activism Implications for Policymakers and Organisational Leaders Future Research DirectionsSummary

"This book offers valuable insights and practical approaches for future research and practice on how strategic communication can effectively address AI-related threats, while also contributing to the rapidly expanding body of public relations scholarship in the area of AI."- Xinyi Wang, Emerging Media, UK.