"This little four-chapter book is valuable because it engages with aspects of that theory that are not readily available to an English-speaking audience. There is a useful range of references to existing French debates in the book, and the book is a good contribution to these debates, and so also as a consequence to some parallel debates in the English-speaking world." British Journal of Sociology "In this fascinating book, Dany-Robert Dufour shows the dangers we are facing in a society that promotes excessive individualism. This book enables us to understand why it is not a contradiction to feel increasingly dissatisfied in a society which seemingly offers an abundance of freedom and choice. In a cunning way, today's consumerist ideology actually thrives on our dissatisfactions. This book gives us the tools to understand and fight against it."Renata Salecl, University of Ljubljana