Architect’s Guide to Effective Self-Presentation

Andreas Luescher is a Swiss architect, artist, writer, and Professor of Architecture at Bowling Green State University in Ohio, USA. His scholarship is widely published and he is a frequent presenter at national and regional American Institute of Architects and Association of Collegiate Schools of Architecture conferences.

• Introduction Part 1: Planning an Effective Self-Presentation 1.1 Design Helps us Fashion a Narrative 1.2 Story Helps us Build a Theme 1.3 Symphony Helps us to See Relationships 1.4 Empathy Helps us to be Human 1.5 Play Helps us to Exhibit Improvisation 1.6 Meaning Helps you Go Beyond 1.7 Case Studies Part 2: Creating a Career Plan 2.1 Planning a Career Means Knowing Yourself and Being Understood 2.2 Launch your Career 2.3 Career Planning: The DIY (Do it Yourself) Way 2.4 Case Studies Part 3: The ABC’s of CV_Resume 3.1 Different Resume Formats 3.2 Your CV is your First Impression 3.3 Standard CV Etiquette: The Ground Rules According to a Career Professional 3.4 Not Too Much and Not Too Little 3.5 Six Key Characteristics of an Effective CV/Resume 3.6 Your Letter of Recommendation 3.7 Finding a Job Through Your Network 3.8 How to Build a Network 3.9 Initial Interactions with Prospective Employers 3.10 What You Should Do After the Interview 3.11 Preparing for a Negative Post-Interview Outcome 3.12 Case Studies Part 4: Mapping a Marketing Strategy 4.1 Self-Marketing means Commitment to your Craft 4.2 The Keys to Branding: Self-Actualization, Effective Development, and Recognizability 4.3 Branding: A How and What to Do 4.4 Relationships, Relationships, Relationships 4.5 How Social Media can Help your Cause… and How it can Hurt 4.6 Two Additional Tools for Successful Self-Marketing Campaigns:The Press Kit and the Elevator Speech 4.7 Case Studies Part 5: Maintaining an Edge 5.1 Don’t Stand Still… Be Active 5.2 Staying Focused even through a Recession 5.3 Never Confuse Means with Ends 5.4 Always have "Young" Ideas 5.5 Maintain Self-discipline 5.6 Case Studies

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