Xinyu Lü is Zijiang Chair Professor and dean of the School of Communication at East China Normal University (ECNU), Shanghai, China. A specialist in critical communication studies and comparative sociology in Chinese visual culture, mass media and social development, she has written a number of books, including Documenting China: The New Documentary Movement, Writing and What It Obscures, Academic・Media and Publicity and Dislocation：Narrative of China and Visual Politics in the Post-Cold War Era. She also contributed to the book The New Chinese Documentary Film Movement: For the Public Record.

• Introduction “The End of the Age of Microblogs”：New Media and Contemporary Chinese Politics.- Violence, Terrorism and the Marketization of (New) Media.- Do “democratic” business and its future belong to digital commerce empires?.- “Human is the sum of all data”: The Labor Theory of Value and “Re-Proletarianization”.- Politically Ceiling or Lifeline?.- Whom to blame for the death of news: Advertisement and journalism.- The “Socialization” of Media and the new “Enclosure Movement”: Platform monopoly and hegemony.- The Paradox of mainstream media: “Mass line” and marketization of public opinions.- New Media’s Arena: Macroscopic-Policies’ Contest, or a Win-Win Result?.- Conclusion, “Archaeologies of the Future” in New Media Era.