Approaching the Classroom Creatively

Jane Neal-Smith is Reader in Management at the University of York, UK.Helena Martins is Professor of Organizational Behavior and Human Resources Management at the Polytechnic of Setúbal, Portugal.

• Introduction: Approaching the Classroom Creatively Part 1: Reimagining Pedagogy through Technology and Innovation 1. Engaging Students with AI: The Pedagogical Value of Custom GPT Assistant in Marketing Learning Experience 2. Virtual Reality in Higher Education: A New Approach to Teaching Accounting 3. Simulating Global Virtual Teamwork: A Serious Game to Level Up Serious Skills 4. Enhancing Active Learning through Gamification: Developing Research Skills with an Escape Game Experience 5. Game-Based Learning: Three Projects in Innovative Pedagogy 6. Flipped, but Not Forgotten: Lessons from a Blended Learning Experience Part 2: Project-Based and Challenge-Based Learning for Real-World Impact 7. Empowering Entrepreneurial Competencies through Challenge-Based Learning: A Multidisciplinary Framework for Business Education 8. From Classroom to Startup: The Teaching of Digital Entrepreneurship through Project-Based Learning 9. Project‑Based Learning (PBL) and Integration of Academic Research in Master’s Classroom 10. Educating for Impact: Rethinking Corporate Social Responsibility Education in Business Schools 11. Empowering Generation Z: The Role of Challenge-Based Learning in Entrepreneurship Education Part 3: Storytelling, Creativity, and Visual Thinking 12. Once Upon a Set of Accounts: Creative Accounting in Higher Education 13. Making the Abstract Accessible: A Storytelling and Cartoon-Based Approach to Teaching Economics and Statistics 14. Not Just Numbers: Teaching Analytics as a Creative Act 15. What Does Creativity Have to Do with a Law Curriculum? Part 4: Community, Leadership, and Civic Engagement 16. From Classroom to Community: Developing Core Skills through Community-Engaged Learning 17. Bridging Futures: Cultivating Long-Term Thinking through Experiential and Transformative Pedagogy 18. Foraging Our Way in Ethics and Corporate Responsibility Education Part 5: Building Soft Skills and Employability through Experiential Learning 19. Innovative Pathways: Leveraging Experiential Learning to Prepare Gen Z for the Evolving Workplace 20. Transforming Graduate Outcomes by Adopting a Constructivist Approach to Employability Learning 21. 'Everybody Wins and Learns': Developing Real-Life Negotiation Simulation Games 22. Fewer Conflicts and More Cooperation: The Impact of the Group Contract on Collaborative Learning Part 6: Research and Reflective Learning 23. We Are All Naturally Researchers: Teaching Research in Human Resource Management with an Organic Hands on Approach 24. Integrating Design Thinking into Higher Education: From Teachers to Students 25. Building Bridges through Language: A Creative Peer Mentoring Practice for Plurilingual and Intercultural Growth 26. Final Reflections: Teaching as a Human, Reflective, and Intentional Practice