Approaching the Classroom Creatively

Jane Neal-Smith is Reader in Management at the University of York, UK.Helena Martins is Professor of Organizational Behavior and Human Resources Management at the Polytechnic of Setúbal, Portugal.

• Introduction: Approaching the Classroom Creatively Part 1: Reimagining Pedagogy through Technology and Innovation 1. Engaging Students with AI: The Pedagogical Value of Custom GPT Assistant in Marketing Learning Experience 2. Virtual Reality in Higher Education: A New Approach to Teaching Accounting 3. Simulating Global Virtual Teamwork: A Serious Game to Level Up Serious Skills 4. Enhancing Active Learning through Gamification: Developing Research Skills with an Escape Game Experience 5. Game-based Learning – Three Projects in Innovative Pedagogy 6. Flipped, But Not Forgotten: Lessons from a Blended Learning Experience Part 2: Project-Based and Challenge-Based Learning for Real-World Impact 7. Empowering Entrepreneurial Competencies through Challenge-Based Learning: A Multidisciplinary Framework for Business Education 8. From Classroom to Startup: The Teaching of Digital Entrepreneurship Through Project-Based Learning 9. Project-based learning (PBL) and integration of academic research in master's classroom 10. Educating for impact: Rethinking corporate social responsibility EDUCATION in business schools 11. Empowering Generation Z: The Role of Challenge-Based Learning in Entrepreneurship Education Part 3: Storytelling, Creativity, and Visual Thinking 12. Once Upon a Set of Accounts- Creative Accounting in Higher Education 13. Making the Abstract Accessible: A Storytelling and Cartoon-Based Approach to Teaching Economics and Statistics 14. Not Just Numbers: Teaching Analytics as a Creative Act 15. What Creativity Has to Do with a Law Curriculum? Part 4: Community, Leadership, and Civic Engagement 16. From Classroom to Community: Developing Core Skills Through Community-Engaged Learning 17. Bridging Futures: Cultivating Long-Term Thinking through Experiential and Transformative Pedagogy 18. Foraging our way in ethics and corporate responsibility education Part 5: Building Soft Skills and Employability through Experiential Learning 19. Innovative Pathways: Leveraging Experiential Learning to Prepare Gen Z for the Evolving Workplace 20. Transforming graduate outcomes by adopting a constructivist approach to employability learning 21. "Everybody Wins and Learns": Developing Real-Life Negotiation Simulations 22. Fewer conflicts and more cooperation: the impact of the group contract on collaborative learning Part 6: Research and Reflective Learning 23. We are all naturally researchers - Teaching Research in Human Resource Management with an organic hands on approach 24. Integrating Design Thinking into Higher Education - From Teachers to Students 25. Building Bridges Through Language: A Creative Peer Mentoring Practice for Plurilingual and Intercultural Growth 26. Final Comments