Approaches to Multimodality

Saulutė Juzelėnienė, Ph.D. (2001), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Conceptual (Multimodal) Metaphor, Semiotics of Advertising.Skirmantė Šarkauskienė, Ph.D. (2000), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Multimodal Stylistics, Neo-Latin Literature, including Neo-Latin Epithalamia of 16-17th c. in the Grand Duty of Lithuania (VU, 2003).Rita Baranauskienė, Ph.D. (2004), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Pragmatics and Semantics.

• AcknowledgementsList of IllustrationsNotes on EditorsApproaches to Multimodality: Rhetoric and Stylistics in Public Discourse. IntroductionSaulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita BaranauskienėPart 1: Multimodal Rhetoric1 Rhetoric of Promise: Value Topic in Local Political DiscourseEglė Gabrėnaitė2 Verbal and Visual Expression of Threat in Local Political DiscourseEglė Gabrėnaitė3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of ArgumentationSkirmantė BiržietienėPart 2: Multimodal Stylistics4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue AdvertisementsSkirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue AdvertisementsSkirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė6 Multimodal Metaphors in Print Advertisements of Alcoholic BeveragesSaulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic BeveragesSaulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė8 Embodiment of Transformation of Emotions in the Audiovisual TextJurgita KerevičienėIndex