Applied Artificial Intelligence in Business

Concepts and Cases

Av Leong Chan, Liliya Hogaboam, Renzhi Cao

1449 kr

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Beskrivning

This book offers students an introduction to the concepts of big data and artificial intelligence (AI) and their applications in the business world. It answers questions such as what are the main concepts of artificial intelligence and big data? What applications for artificial intelligence and big data analytics are used in the business field? It offers application-oriented overviews and cases from different sectors and fields to help readers discover and gain useful insights. Each chapter features discussion questions and summaries. To assist professors in teaching, the book supplementary materials will include answers to questions, and presentation slides.

Produktinformation

Utgivningsdatum: 2023-07-21
Mått: 155 x 235 x 23 mm
Vikt: 592 g
Format: Häftad
Språk: Engelska
Serie: Applied Innovation and Technology Management
Antal sidor: 368
Förlag: Springer International Publishing AG
ISBN: 9783031057427

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Mer information

Leong Chan is an Assistant Professor in the School of Business at Pacific Lutheran University (Washington, USA). His research focuses on the application of emerging technologies in various business sectors. He is an Associate Editor of the Engineering Management Journal and serves as editorial board member for several journals and conferences.Liliya Hogaboam is an author, consultant and a lecturer in the fields of economics and management, healthcare assessment, decision-making and AI. She has over 20 years of experience in analytics and research. She also has 10 years of entrepreneurial experience running a software services consulting company Nascentia Corp (Oregon, USA). Liliya has a number of publications in peer-reviewed journals. She co-authored the book Healthcare Technology Innovation Adoption (Springer, 2016).Renzhi Cao is an Assistant Professor at Pacific Lutheran University (Washington, USA). His research interest is mainly focused on developing and applying machine learning and data mining techniques to solve biomedical problems. In addition, he is interested in promoting early engagement of undergraduate students (especially for women and underrepresented students) in machine learning, and the data science field by interdisciplinary studies, and inspiring students to pursue advanced STEM education/research careers.

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