"...the book (...) manages to present in a coherent and innovative way the contemporary relevance of anthropology in the profit and non-profit sectors and provides a fresh perspective on the value of anthropological methods outside academia and “traditional” research institutions. It can be especially useful for students and graduates who have to face the reality that academic institutions are overcrowded and will have to carve their own path in the industry, governmental sector, NGOs – or in some other, often unexpected spaces and contexts."- Dan Podjed, Research Centre of the Slovenian Academy of Sciences and Arts, Slovenia