Antimemetics: Why Some Ideas Resist Spreading

It's easier than ever to share ideas, yet some of the most interesting ideas are burrowing deeperunderground, circulating quietly among group chats, texts, and whisper networks. Whilememes – self-replicating bits of culture – thrive in an attention-driven economy, other ideas arebecoming strangely harder to find. Antimemetics: Why Some Ideas Resist Spreading exploresthis paradox, uncovering the hidden forces that determine what we remember, what we forget,and why some ideas – no matter how compelling – resist going viral.