“The book is a great resource to not only introduce the subject from a historical perspective, but also to expose readers to the subject supported by experience-based examples analogous to the HCI environment. … The abstract and summary in each chapter provide the desired focus and help the reader glean the most important information. … the book will generate interest from researchers pursuing HCI who are involved in experimentation.” (Harekrishna Misra, Computing Reviews, April, 2017)