Antagonism on YouTube

Stephen Pihlaja is Senior Lecturer in Stylistics at Newman University, UK

• 1. Drama in the YouTube Community2. YouTube as a field: Life in the 'so-called' YouTube community- Entering the field- YouTube videos as data- Ethical Considerations- Discourse Analysis3. Withered Branches and Human Garbage: Biblical & metaphorical stories- The discourse dynamics of metaphor- Doing metaphor analysis- Biblical metaphor in Christian discourse- The development of Biblical metaphor in non-Christian user talk- Discussion4. Fake Christians and Fluffy Christians: Metaphor in the categorisation of users- Membership Categorisation Analysis- Doing Categorisation Analysis- Metaphorical Categories and Category-bound Activities- The Categorisation Devices of 'Types of Christians'- The Role of the Bible in Categorisation and Interaction- Discussion5. 'Friends of the world and enemies of God': Metaphor in conflicting storylines- Positioning in social interaction- Doing positioning analysis- Shifting Positionings and Conflict- Discussion6. Metaphor in DramaAppendixReferencesIndex

Where Antagonism on YouTube really shines is in Pihlaja’s ability to define the scope of his project with great clarity and to analyze his texts thoroughly, milking even the most seemingly-tangential or irrelevant vlogger commentary for all its worth.