ANITA RODDICK

Anita Roddick is credited with being one of the first business leaders to focus on environmental concerns, never missing an opportunity to use natural products to boost her company's success. An environmentalist and a social activist, Roddick founded The Body Shop in 1976. Although she initially struggled because banks would not take her seriously when she asked for loans, she later built a billion-dollar business while sticking to her unique set of principles. Today, The Body Shop is one of the largest cosmetic franchises in the world. Read about this remarkable dynamo of a woman in Anita Roddick: Entrepreneur, which features vivid photographs, informative sidebars, a chronology, further reading suggestions, and an index.