Adam Alter is Professor of Marketing and Psychology, and the Stansky Teaching Excellence Faculty Fellow, at New York University's Stern School of Business. He is the New York Times-bestselling author of Drunk Tank Pink, an exploration of the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.Alter was included in the Poets and Quants '40 Most Outstanding Business School Professors under 40 in the World', and was recently voted the Stern School of Business Professor of the Year by both the faculty and student body. He has written for the New York Times, New Yorker, Wired, Washington Post, and Atlantic, among other publications.
