Analyzing Sensory Data with R

• Quantitative Descriptive Approaches: When panelists rate products according to one single list of attributes. When products are rated according to one single list of attributes. When products are rated according to several lists of attributes. Qualitative Descriptive Approaches: When products are depicted by comments. When two different products are put in various experimental contexts. When products are grouped into homogeneous clusters. When products are positioned onto a projective map. Affective Descriptive Approaches: When products are solely assessed by liking. When products are described by both liking and external information "independently." When products are described by a mix of liking and external information. Appendices. Index.

"Lê and Worch present students, academics, researchers, and statisticians with a quantitative, qualitative, and effective approach to sensory evaluation. The authors have organized the bulk of their text in three sections, devoted to quantitative descriptive approaches, qualitative descriptive approaches, and affective approaches, in turn. Individual chapters within these sections cover a variety of subjects, such as product rating according to a single list of attributes, product rating when depicted by comments, and product rating when solely assessed by liking."—Ringgold, Inc. Book News, February 2015