Analyzing Political Communication with Digital Trace Data

Andreas Jungherr is a research fellow at the Chair of Political Psychology at the University of Mannheim, Germany. His research focuses on the use of digital trace data in the social sciences and the effects of the Internet on political communication and electoral campaigns. His research has been published in Journal of Communication, Internet Research and Social Science Computer Review.

• Introduction: How to use Twitter in the Social Sciences.- Twitter, Usage and Research.- Twitter in the Analysis of Social Phenomena: An Interpretative Framework.- Twitter as Political Communication Space: Publics, Prominent Users and Politicians.- Sensor of Attention to Politics.- The Media Connection.- Predictor of Electoral Success and Public Opinion at Large.- Conclusion: Twitter and the Analysis of Social Phenomena.