Analysing Media Discourses

Dr John E. Richardson is a Senior Lecturer in Media Studies at Newcastle University. His research interests include critical discourse studies, structured social inequalities, the histories of British fascism, racism in journalism, and argumentation.Dr Joseph D. Burridge is a Lecturer in Sociology at the University of Portsmouth. He has broad research interests within the social sciences, including social theory, culture, and rhetoric. Increasingly, his writing concentrates upon social science approaches to the study of food.

• 1. Introduction: analysing media discourses John E. Richardson and Joseph D. Burridge2. Space pilot: an introduction to amateur flight simulation Alex Wade3. Dispreferred actions and other interactional breaches as devices for occasioning audience laughter in television ‘‘sitcoms’’ Elizabeth Stokoe4. Apprentices to cool capitalism Jim McGuigan5. ‘‘Our England’’: discourses of ‘‘race’’ and class in party election leaflets John E. Richardson6. The ontology of a self-help book: a paradox of its own existence Scott Cherry7. ‘‘A very glamorized picture, that’’: images of Scottish female herring workers on romance novel covers Jane Liffen8. Sex in the sun: racial stereotypes and tabloid news Michael Pickering9. ‘‘The road to the lesbian nation is not an easy one’’: ‘‘us’’ and ‘‘them’’ in Diva magazine Georgina Turner10. The dilemma of frugality and consumption in British women’s magazines 1940-1955 Joseph D. Burridge

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