James Alcock is Professor of Psychology at Glendon College, York University, Canada. Stan Sadava is Professor Emeritus of Psychology at Brock University, Canada.

• Part I: Introducing Social PsychologyChapter 1: Studying Social BehaviourPart II: Understanding Your Social WorldChapter 2: Social Perception and CognitionChapter 3: The Social SelfChapter 4: Attitudes, Ideologies and ValuesPart III: Influencing OthersChapter 5: Attitude ChangeChapter 6: Social InfluenceChapter 7: Language and CommunicationPart IV: Friends and FoesChapter 8: Interpersonal Attraction and Close RelationshipsChapter 9: Prosocial BehaviourChapter 10: Cooperation and ConflictChapter 11: AggressionPart V: People in GroupsChapter 12: Social Identity, Groups and LeadershipChapter 13: PrejudiceChapter 14: Crowds and Collective BehaviourPart VI: Social Psychology in ActionChapter 15: Applied Social Psychology

Whereas many textbooks of social psychology essentially list off a stream of facts and findings from the field, Alcock and Sadava tell the story of social psychology, providing context and interpretation necessary to understand why we, as social creatures, act, think, and behave as we do. Their global perspective does a great service to the field and will benefit educators and students internationally.

James Alcock is Professor of Psychology at Glendon College, York University, Canada. Stan Sadava is Professor Emeritus of Psychology at Brock University, Canada.

• Part I: Introducing Social PsychologyChapter 1: Studying Social BehaviourPart II: Understanding Your Social WorldChapter 2: Social Perception and CognitionChapter 3: The Social SelfChapter 4: Attitudes, Ideologies and ValuesPart III: Influencing OthersChapter 5: Attitude ChangeChapter 6: Social InfluenceChapter 7: Language and CommunicationPart IV: Friends and FoesChapter 8: Interpersonal Attraction and Close RelationshipsChapter 9: Prosocial BehaviourChapter 10: Cooperation and ConflictChapter 11: AggressionPart V: People in GroupsChapter 12: Social Identity, Groups and LeadershipChapter 13: PrejudiceChapter 14: Crowds and Collective BehaviourPart VI: Social Psychology in ActionChapter 15: Applied Social Psychology

Whereas many textbooks of social psychology essentially list off a stream of facts and findings from the field, Alcock and Sadava tell the story of social psychology, providing context and interpretation necessary to understand why we, as social creatures, act, think, and behave as we do. Their global perspective does a great service to the field and will benefit educators and students internationally.

James Alcock is Professor of Psychology at Glendon College, York University, Canada. Stan Sadava is Professor Emeritus of Psychology at Brock University, Canada.

• Part I: Introducing Social PsychologyChapter 1: Studying Social BehaviourPart II: Understanding Your Social WorldChapter 2: Social Perception and CognitionChapter 3: The Social SelfChapter 4: Attitudes, Ideologies and ValuesPart III: Influencing OthersChapter 5: Attitude ChangeChapter 6: Social InfluenceChapter 7: Language and CommunicationPart IV: Friends and FoesChapter 8: Interpersonal Attraction and Close RelationshipsChapter 9: Prosocial BehaviourChapter 10: Cooperation and ConflictChapter 11: AggressionPart V: People in GroupsChapter 12: Social Identity, Groups and LeadershipChapter 13: PrejudiceChapter 14: Crowds and Collective BehaviourPart VI: Social Psychology in ActionChapter 15: Applied Social Psychology

Whereas many textbooks of social psychology essentially list off a stream of facts and findings from the field, Alcock and Sadava tell the story of social psychology, providing context and interpretation necessary to understand why we, as social creatures, act, think, and behave as we do. Their global perspective does a great service to the field and will benefit educators and students internationally.