RENÉ RODRIGUEZ is a dynamic keynote speaker, leadership advisor, change management consultant, and renowned speaker coach. For the last 25 years René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. His company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, Microsoft, and more.

• Foreword ixIntroduction 1Part I The Concept 7Chapter 1 The Power of Influence 9Chapter 2 The Hidden Drivers of Influence 27Chapter 3 Sequence Is Everything 41Chapter 4 Self-Awareness and Discovery 63Part II The Formula 77Chapter 5 Frames: Window into Your World 79Chapter 6 Frames in Action 99Chapter 7 Messages, Concepts, and Value Propositions 113Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129Part III The Skills 143Chapter 9 The Art and Science of Storytelling 145Chapter 10 Body Language and Presence 163Chapter 11 Interpersonal Communication: Love and Other Things 189Chapter 12 The Stress Factor 211Chapter 13 Putting It All Together and More 225Notes 243Acknowledgments 251About the Author 255Index 257

Select Guide Rating

RENÉ RODRIGUEZ is a dynamic keynote speaker, leadership advisor, change management consultant, and renowned speaker coach. For the last 25 years René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. His company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, Microsoft, and more.

• Foreword ixIntroduction 1Part I The Concept 7Chapter 1 The Power of Influence 9Chapter 2 The Hidden Drivers of Influence 27Chapter 3 Sequence Is Everything 41Chapter 4 Self-Awareness and Discovery 63Part II The Formula 77Chapter 5 Frames: Window into Your World 79Chapter 6 Frames in Action 99Chapter 7 Messages, Concepts, and Value Propositions 113Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129Part III The Skills 143Chapter 9 The Art and Science of Storytelling 145Chapter 10 Body Language and Presence 163Chapter 11 Interpersonal Communication: Love and Other Things 189Chapter 12 The Stress Factor 211Chapter 13 Putting It All Together and More 225Notes 243Acknowledgments 251About the Author 255Index 257

Select Guide Rating

RENÉ RODRIGUEZ is a dynamic keynote speaker, leadership advisor, change management consultant, and renowned speaker coach. For the last 25 years René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. His company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, Microsoft, and more.

• Foreword ixIntroduction 1Part I The Concept 7Chapter 1 The Power of Influence 9Chapter 2 The Hidden Drivers of Influence 27Chapter 3 Sequence Is Everything 41Chapter 4 Self-Awareness and Discovery 63Part II The Formula 77Chapter 5 Frames: Window into Your World 79Chapter 6 Frames in Action 99Chapter 7 Messages, Concepts, and Value Propositions 113Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129Part III The Skills 143Chapter 9 The Art and Science of Storytelling 145Chapter 10 Body Language and Presence 163Chapter 11 Interpersonal Communication: Love and Other Things 189Chapter 12 The Stress Factor 211Chapter 13 Putting It All Together and More 225Notes 243Acknowledgments 251About the Author 255Index 257

Select Guide Rating