Americanization of the European Economy

• The First Wave of Americanization, 1870–1945.- Fordism and Taylorism Come to Europe.- Americanization as a Comprehensive Concept of Economic Development During the 20th Century.- The Second Wave of Americanization: The Great Post-War Boom, 1945–1975.- Americanization as a Mission, 1945–1955.- Mass Production, Mass Distribution, and New Technology.- Managing Firms and Their Consumers.- Americanization's Third Wave from the 1980s.- Economic Slowdown and the American Model.- Companies and Consumers.- Industrial Relations as a Barrier to Americanization.- Conclusion.

From the reviews: "America's enormous influence on the European economy in the 20th century is a commonplace, but historians and economists have lacked a good synthesis on economic Americanization. ... this ambitious study fills the gap and makes a very welcome contribution. ... Wide-ranging, imaginative and remarkably evenhanded, this excellent interdisciplinary study will appeal to many social scientists. Summing Up: Essential. A must for faculty and researchers and highly recommended for advanced undergraduates." (J. P. McKay, CHOICE, March, 2006)