American Wine Economics

An Exploration of the U.S. Wine Industry

Inbunden, Engelska, 2013

429 kr

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The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry.Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.

Produktinformation

Utgivningsdatum2013-09-18
Mått152 x 229 x 28 mm
Vikt635 g
FormatInbunden
SpråkEngelska
Antal sidor368
FörlagUniversity of California Press
ISBN9780520276499

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List of Illustrations List of Tables Preface Acknowledgments Introduction 1. The Economic Approach to the Study of Wine 2. The Wine Product 3. Wine Sensory Characteristics 4. Grape Growing 5. Grape Markets and Supply Cycles 6. Wine Production 7. Bulk Wine, Private-Label Wine, and Wine Alcohol 8. Wine Distribution and Government Regulation 9. The Wine Firm 10. Wine-Firm Behavior 11. The Wine Consumer and Demand 12. The Wine Consumer, Quality, and Price 13. The Globalization of Wine Conclusion Notes References Index

If you have an interest in pushing deeper into the academic side of wine economics, this is a good place to begin. -- Mike Veseth The Wine Economist "A masterful job. This is a fine piece of work, covering a myriad of topics through the eyes of an economist." California Grapevine "A fascinating study that shines a light on the wine industry's economic importance, how it is structured, government regulation, and the various wine companies who make up the industry." -- Paul O'Doherty JancisRobinson.com "A comprehensive, economic assessment of wine and the wine industry in America." International Wine Review Blog "This book should be at the top of your 'to read' list." -- Bob Walch Central Coast Weekend