'For forty-some years, pundits and scholars have portrayed the Sunbelt as a free-market haven for strip malls, megachurches and metropolitan sprawl - and the bastion of Barry Goldwater and Ronald Reagan conservatism. With great breadth and care, Sean Cunningham tracks the long history of this region's rightward drift and its pivotal role in reddening American political culture. Yet with great creativity and innovation, he also depicts the Sunbelt in refreshingly textured terms as a place of remarkable diversity, adaptation, contestation, and ceaseless transformation. Nuanced and engaging, Cunningham's beautifully crafted text offers an invaluable glimpse at how this trendsetting region has evolved in the past generation, and where it (and hence the nation) is headed in the next.' Darren Dochuk, Washington University in St Louis, author of From Bible Belt to Sunbelt: Plain-Folk Religion, Grassroots Politics, and the Rise of Evangelical Conservatism