E.C. APPLEGATE is a Professor in the School of Journalism, College of Mass Communication, at Middle Tennessee State University. His articles and reviews have been published in several academic journals, including Journalism Studies, Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, American Journalism, and Journalism History. His previous books include Personalities and Products: A Historical Perspective on Advertising in America (Greenwood, 1998), Literary Journalism: A Biographical Dictionary of Writers and Editors (Greenwood, 1996), Print and Broadcast Journalism: A Critical Examination (Praeger, 1996), and The Ad Men and Women: A Biographical Dictionary of Advertising (Greenwood, 1994).