'In their exploration of these meanings [of alcohol in a specific place at a specific time], the authors shed light on the power relations underlying shifts in alcohol consumption patterns and the tensions that often arise between groups with conflicting vested interest.'Yoon Hui Kim, Journal of Biosocial Science'A simple, lucid yet interesting volume that is bound to keep you reading ... Overall this is a light-mood, good times, effortless-reading compilation and a lot like a dessert.'Internet Journal of Book Reviews