Airline Operations and Management

A Management Textbook

Inbunden, Engelska, 2023

AvGerald N. Cook,Bruce G. Billig

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Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include:Fresh data and examplesA range of international case studies exploring real-life applicationsNew or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business modelsNew chapters on fleet management and labor relations and HRMLecture slides for instructorsThis textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Produktinformation

Utgivningsdatum2023-05-04
Mått156 x 234 x 27 mm
Vikt920 g
FormatInbunden
SpråkEngelska
Antal sidor394
Upplaga2
FörlagTaylor & Francis Ltd
ISBN9781032268736

Tillhör följande kategorier

Nationalekonomi inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap
Transportindustri inom Ekonomi och Ledarskap
Ledarskapsböcker inom Ekonomi och Ledarskap

Gerald N. Cook is Adjunct Professor at Embry-Riddle Aeronautical University. He obtained his Bachelor of Science and Master of Science in Management from Purdue University and Doctor of Business Administration from Nova Southeastern University. He enjoyed a long airline career as a pilot and flight operations manager.Bruce G. Billig is Adjunct Assistant Professor at Embry-Riddle Aeronautical University. He holds a Bachelor of Science in Electrical Engineering from the US Air Force Academy and a Master of Aeronautical Science from Embry-Riddle. His experience includes over 20 years as an Air Force pilot and 22 years as an airline pilot, retiring as a 17-year Captain at Southwest Airlines in 2019.

Contents List of Figures xiiList of Tables xviiIntroduction xviii1 Historical Perspective 11.1 Transportation and Commerce 11.2 First Airlines 21.3 Early Regulation 31.4 History of British Airways 31.5 U.S. Air Mail 41.6 Economic Regulation 71.7 CAB Economic Regulation 1938 to 1978 81.8 Advances in Aircraft Technology 91.9 Post-War Airline Growth 111.10 The Jet Age 121.11 U.S. Deregulation 151.12 The Airline Deregulation Act of 1978 171.13 Post Deregulation Evolution 181.14 US Deregulation Results 181.15 CAB in Retrospect 191.16 Deregulation in Europe 201.17 Deregulation in China 211.18 Airline Industry Today 231.19 Summary 241.20 References 251.21 Review Questions 282 Supply and Demand for Air Transportation 302.1 Size, Scope and Economic Importance 302.2 Factors Driving Global Air Transportation Growth 322.3 Globalization 322.3.1 Demographics 332.3.2 Liberalization 352.3.3 Factors of Production 362.4 Air Cargo 362.5 Forecasting Air Travel Demand 372.5.1 Macro Forecasting 372.5.2 Route Level Micro Forecasting 402.6 Demand Curve 422.7 Need for Forecasts 472.8 New Route Example 472.9 Summary 502.10 References 522.11 Review Questions 543 Route Structure 553.1 History 553.2 Generic Route Structures 563.3 Point-to-Point 563.3.1 Fast, Cheap and Independent 563.3.1 Limited to Large Markets 573.3.2 Example: Ryanair 573.4 Linear 583.5 Hub-and-Spoke 603.5.1 Operation 603.5.2 Advantages 613.5.3 Disadvantages 643.5.4 Bottom Line 663.5.5 Examples of Hub-and-Spoke Route Systems 663.6 Hub-And-Spoke Variations 673.6.1 Hybrid Route Systems 673.6.2 Multiple Hubs 683.6.3 Directional Hub 693.6.4 Rolling Hub 713.6.5 Tailored Complexes 733.6.6 Legal, Financial, and Capacity Restrictions 743.7 Hub Airport Requisites 743.7.1 Competing H&S Systems 753.7.2 Hub Failures 763.8 Evolving Routes Systems 763.8.1 Southwest Airlines Route System 763.8.2 Delta’s LaGuardia Hub 783.9 Summary 783.10 References 813.11 Review Questions 834 Product Offering 844.1 Strategic Choices 844.1.1The Marketing Concept 844.1.2 Generic Strategies 854.1.3 Industry Evaluation: Porter’s Five Forces 864.2 Dimensions of Product Choice 884.3 Comprehensive Network Carriers 904.3.1 Differentiation 904.3.2 Delta Air Lines 924.4 Regional Airlines 924.4.1 Fleet 944.4.2 Network Extension 944.4.3 Regional Airlines Worldwide 964.4.4 Upheaval 964.5 Low-Cost-Carriers 974.5.1 Business Model 984.5.2 Ancillary Revenues 994.5.3 LCC Examples 1004.5.5 Long-haul LCCs 1014.5.6 LCC within Comprehensive Network Carriers 1024.6 Hybrid Airlines 1034.6.1 Alaska, JetBlue Airways, and Air Berlin 1034.7 Focus Carriers and Tailored Products 1054.7.1 All Inclusive Charter Airlines 1054.7.2 All Business Class Service 1064.7.3 Tailored Products 1064.8 Cargo Airlines 1074.8.1 Combination Carriers 1084.8.2 Integrated Carriers 1084.8.3 All Cargo Airlines 1084.9 Summary 1094.10 References 1134.11 Review Questions 1155 Flight Schedule Development and Control 1165.1 Airline Planning Process 1165.2 Strategic Planning 1175.2.1 Long-Range Plan/Fleet Selection 1175.2.2 Product Planning 1175.3 Flight Schedule Development 1185.3.1 Objectives 1195.3.2 Fleet Assignment 1225.3.3 Trade-offs 1235.3.4 Optimization 1235.3.5 The Passenger Service System 1245.4 Asset Assignment 1255.4.1 Aircraft Assignment 1255.4.2 Aircraft Flow Chart 1265.4.3 Crew Pairings and Bid Lines 1275.5 Tactical Management 1295.5.1 Airline Operations Control Center 1295.5.2 Flight Schedule Disruptions 1315.5.3 Managing Irregular Operations 1315.5.4 Irregular Operations Examples 1335.5.5 Dynamic Scheduling 1345.6 Continuous Improvement 1355.6.1 Goals 1365.6.2 Measurement 1365.6.3 Performance Diagnosis 1375.6.4 Corrective Action 1395.7 Summary 1405.8 References 1415.9 Review Questions 1436 Economics and Finance 1446.1 Profit History 1446.1.1 Cyclical World Airline Profits 1446.1.2 Net Profit Margin 1456.1.3 Profits by World Region 1466.1.4 Return on Invested Capital 1476.2 Earning Profits 1486.3 Revenue Generation 1506.3.1 Yield History 1506.3.2 Fare history 1516.3.3 Revenue Passenger Miles 1536.3.4 Ancillary Revenue 1566.4 Cost Structure 1596.4.1 Labor 1606.4.2 Fuel 1636.4.3 Ownership and Rental Expenses 1666.4.4 Taxes 1666.5 Legacy Carrier Restructuring 1696.6 Fleet Selection 1716.6.1 Range and Payload 1716.6.2 Aircraft Operating Costs 1726.7 Fleet Financing 1766.7.1 Internal Financing 1766.7.2 Debt Financing 1776.7.3 Leasing 1776.7.4 Financing Portfolio 1796.8 Economics of Scale, Scope and Density 1796.8.1 Scale 1806.8.2 Density 1806.8.3 Scope 1806.9 Summary 1816.10 References 1826.11 Review Questions 1867 Pricing and Revenue Management 1877.1 Regulated Prices 1877.2 Objective of Revenue Management 1887.3 Revenue Management Components 1897.3.1 Overbooking 189 7.3.2 Overselling 1917.4 Pricing 1947.5 Revenue Management Product Characteristics 1947.5.1 Seat Allocation 1957.5.2 Price Discrimination 1987.5.3 Market Segmentation 199 7.5.4 Estimating Demand 2017.5.5 Fare Buckets and Fare Nesting 2067.5.6 Expected Booking Updating 2087.5.7 Selling-Up 209 7.5.8 Revenue Enhancement with Revenue Management 2107.6 Network Allocation 2107.6.1 Hidden City Ticketing 2147.7 Revenue Management in Air Freight 2147.8 The Future of Revenue Management 2157.9 Summary 2167.10 References 2177.11 Review Questions 2208 Distribution 2218.1 Airline Distribution History 2228.1.1 The OAG 2238.1.2 Payment 2248.1.3 Ticketing 2248.1.4 The Growth of Travel Agencies 2268.1.5 The Reservisor 2278.1.6 The Magnetronic Reservisor 2288.1.7 Reserwriter 2308.1.8 SABER 2308.1.9 Travel Agents Get Involved 2328.2 The Birth of the Global Distribution System 2348.2.1 CRS Favoritism 2358.2.2 GDS Regulation 2368.3 GDS Mergers, Consolidation and Sell-Off 2388.3.1 European Connections 2398.3.2 Deregulation 2418.4 The Rise of the Internet Changes the GDS Environment 2438.4.1 Airline Internal Reservations Systems 2458.4.2 Shift in Travel Agency Approach 2458.5 The Rise of Online Travel Agencies 2478.5.1 Standard Online Travel Services 2478.5.2 Opaque Travel Services 2498.5.3 Fare Aggregators and Metasearch Engines 2518.5.4 Travel Agents Using GDS Alternatives 2518.6 New Distribution Capability 2528.6.1 Airline Perspective8.6.2 GDS Perspective8.7 Summary 2548.8 References 2578.9 Review Questions 2629 International Air Transportation and Public Policy 2639.1 Air Service Agreements 2639.2 Open Skies 2649.2.1 US Open Skies 2649.2.2 EU Open Skies 2679.2.3 Air Service Liberalization Support and Opposition 2679.3 State-Owned Airlines 2689.4 Global Alliances 2719.4.1 History of the Big 3 Global Airline Alliances 2719.4.2 Marketing and Revenue Benefits 2749.4.3 Operating Benefits 2749.4.4 Antitrust Immunity 2749.4.5 Establishing an Alliance 2759.4.6 Passenger Benefits 2779.4.7 Alliance Instability 2779.4.8 Equity Alliance 2789.5 Consolidation – Mergers and Acquisitions 2799.6 Conclusion 2809.7 References 2819.8 Review Questions 28310 Looking Ahead 28510.1 Cyclical Profits 28510.1.1 Fixed Cost 28610.1.2 Fuel Expenses 28610.1.3 Cost Control 28610.1.4 Airline Failure and Restructuring 28610.2 Environmental Regulation and Cost 28710.3 Turmoil in Distribution 28710.4 Complex Airline Structures 28810.5 Governance 28910.6 Evolving Airline Strategies 29010.6.1 Business Model Evolution 29010.6.2 Emerging Models 29110.7 Still Fragmented 292