Aids

Edited by Edgar, Timothy; Fitzpatrick, Mary Anne; Freimuth, Vicki S.

• Contents: S. Metts, M.A. Fitzpatrick, Thinking About Safer Sex: The Risky Business of "Know Your Partner" Advice. Y. Kashima, C. Gallois, M. McCamish, Predicting the Use of Condoms: Past Behavior, Norms, and the Sexual Partner. T. Edgar, A Compliance-Based Approach to the Study of Condom Use. M.B. Adelman, Healthy Passions: Safer Sex as Play. V.S. Freimuth, Theoretical Foundations of AIDS Media Campaigns. I. Markova, K. Power, Audience Response to Health Messages About AIDS. C.T. Salmon, F. Kroger, A Systems Approach to Aids Communication: The Example of the National AIDS Information and Education Program. P. Michal-Johnson, S.P. Bowen, The Place of Culture in HIV Education. J.W. Dearing, E.M. Rogers, AIDS and the Media Agenda. M.P. McAllister, AIDS, Medicalization, and the News Media.

"There are multiple perspectives here that should prove extremely useful in guiding future communication research....these individual contributions, as a group, provide a good sampling of the differing and rich perspectives communication scholars can and have brought to bear..."—Contemporary Psychology"These are serious, well-researched articles showing the power of communication and how information on AIDS is brought to the attention of the public....an excellent overview of how communication is helping....A highly recommended book for all libraries."—AIDS Book Review Journal"A useful addition not only to the AIDS literature but to the field of communications in general."—CHOICE"...makes a significant contribution to health communication in general and AIDS communication in particular. The essays are well written, some are provocative and the book's coverage is thorough....should appeal to a broad audience. Health campaign practitioners and AIDS education specialists will find it offers thinking that's current and practical. The book also suggests to health communication researchers sound theoretical approaches and directions for future research. As for the book's role in the classroom, it is certainly appropriate for graduate student use in health communication courses."—Communication Quarterly