AI-Powered B2B Marketing

Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.

• Chapter - 00: Introduction to AI and AI’s impact on B2B MarketingSection - ONE: AI based market and customer researchChapter - 01: AI for Market ResearchChapter - 02: AI for Customer InsightsSection - TWO: Awareness and Content MarketingChapter - 03: Using AI in the Awareness PhaseChapter - 04: Search Engine Marketing and AIChapter - 05: B2B Content Marketing and AISection - THREE: AI Lead Generation and Lead NurturingChapter - 06: AI for Account Identification and ResearchChapter - 07: Lead CaptureChapter - 08: AI Powered Lead NurturingSection - FOUR: AI for Optimizing Customer RelationshipsChapter - 09: Personalization Through AIChapter - 10: Conversational AIChapter - 11: AI and Customer Events, WebinarsChapter - 12: AI Enabled Retention MarketingSection - FIVE: AI Management and PlanningChapter - 13: Data PrivacyChapter - 14: Ethical use of AIChapter - 15: AI-Powered Performance MeasurementChapter - 16: Marketing operations and AIChapter - 17: AI Technology Review and Selection

"This is the book I have been waiting for. It is an essential guide for navigating the evolving B2B marketing landscape providing a clear, concise overview of the theories and practical strategies for integrating AI across all aspects of marketing. It is full of actionable tips, real-world examples and a comprehensive framework to leverage AI to help B2B marketers thrive in this rapidly changing environment."