AI-Powered B2B Marketing

Develop AI-Enabled Strategies and Practices for Maximum Impact

Häftad, Engelska, 2025

AvSimon Hall

539 kr

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How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.You'll learn how to: - Develop strategic AI-driven frameworks tailored for B2B marketing- Implement actionable tools for lead generation, nurturing and account management- Apply principles of ethical AI use within marketing strategies- Optimize technology selection to align with business objectivesWritten by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies

Produktinformation

Utgivningsdatum2025-12-03
Mått156 x 234 x 15 mm
Vikt666 g
FormatHäftad
SpråkEngelska
Antal sidor400
FörlagKogan Page Ltd
ISBN9781398621961

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Projektledning inom Ekonomi och Ledarskap
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Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.

Chapter - 00: Introduction to AI and AI’s impact on B2B MarketingSection - ONE: AI based market and customer researchChapter - 01: AI for Market ResearchChapter - 02: AI for Customer InsightsSection - TWO: Awareness and Content MarketingChapter - 03: Using AI in the Awareness PhaseChapter - 04: Search Engine Marketing and AIChapter - 05: B2B Content Marketing and AISection - THREE: AI Lead Generation and Lead NurturingChapter - 06: AI for Account Identification and ResearchChapter - 07: Lead CaptureChapter - 08: AI Powered Lead NurturingSection - FOUR: AI for Optimizing Customer RelationshipsChapter - 09: Personalization Through AIChapter - 10: Conversational AIChapter - 11: AI and Customer Events, WebinarsChapter - 12: AI Enabled Retention MarketingSection - FIVE: AI Management and PlanningChapter - 13: Data PrivacyChapter - 14: Ethical use of AIChapter - 15: AI-Powered Performance MeasurementChapter - 16: Marketing operations and AIChapter - 17: AI Technology Review and Selection