"The margin between AI hype and substance is extremely thin. But AI Innovation in Business cuts right through the AI hype and offers a clear, practitioner-ready playbook. Timely, grounded, insightful, and immediately useful—Jonny Holmström wrote the concise guide managers need to create sustainable value from AI." Jan Recker, Professor, University of Hamburg"A sharp and inspiring take on the AI-first paradigm, Holmström’s book positions AI as a 'generative engine' reshaping how organizations think and act. Through the Organizational, Relational, and Ecosystem views, it captures the profound shift toward an AI-first world where intelligence drives every layer of value creation, where machine learning is at the core of business strategy." Carl Piva, CEO, The Swedish Internet Foundation"As an accomplished digital innovation researchers and close collaborator with industry leaders, Holmström has over the past decade developed cutting-edge knowledge about the opportunities and challenges afforded by AI. His recent book AI Innovation in Business presents the key insights from these efforts, in an easy to read and comprehensive form that professionals, entrepreneurs and executives will find engaging, provocative and useful. It is a must read." Lars Mathiassen, Professor, Georgia State University