AI ChatBots For Dummies

Kelly Noble Mirabella is a chatbot expert specializing in AI-powered customer engagement solutions. Eric Butow is a 54x business and technology author who has co-authored multiple For Dummies titles including Instagram For Business For Dummies and Digital Etiquette For Dummies.

• Introduction 1Part 1: Getting to Know Chatbots and AI 5Chapter 1: Understanding the Chatbot Revolution 7Chapter 2: Breaking Down the Tech Without the Geek-Speak 17Chapter 3: Exploring What Chatbots Can Actually Do 27Part 2: Choosing and Using the Right Chatbot Tools 45Chapter 4: Comparing Chatbot Platforms 47Chapter 5: Planning Your First Chatbot 67Chapter 6: Building a Bot from Scratch (Without Needing to Code) 85Chapter 7: Connecting Chatbots to the Tools You Already Use 109Part 3: Chatbots in Action 133Chapter 8: Automating Customer Service and Support 135Chapter 9: Using Chatbots for Lead Generation and Sales 151Chapter 10: Creating AI-Powered Marketing Campaigns 169Chapter 11: Using Chatbots to Create and Distribute Content 181Chapter 12: Understanding and Growing Your Audience 199Chapter 13: Measuring Success and Optimizing Your Chatbots 209Part 4: Moving Forward with Confidence 221Chapter 14: Staying Ahead of Chatbot Trends 223Chapter 15: Ethics, Privacy, and Platform Rules You Must Know 235Chapter 16: Creating a Long-Term Chatbot Strategy 255Part 5: The Part of Tens 267Chapter 17: Ten Common Chatbot Mistakes (and How to Avoid Them) 269Chapter 18: Ten Tools to Supercharge Your Chatbot Strategy 275Index 289

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