AI by Design

Catriona Campbell is a renowned behavioural psychologist and a leader in human-computer interaction (HCI), Catriona co-founded London-based experience design firm Seren in 2001. Since then she has guided some of the world’s best-known brands towards digital success, earning a place in the BIMA Digital Hall of Fame thanks to two decades of outstanding contributions. Now called EY-Seren, after being acquired by Ernst & Young in 2015, the company has offices in several countries, assisting clients to create well-designed experiences. Catriona earned her degrees from the Universities of Stirling and Glasgow, and also studied at the Sorbonne, Paris.

• Author. Acknowledgement. 1 Sleepwalking into Singularity. 2 AI by Design and the Future-Back Methodology. 3 Should We Be Afraid of the Current State of AI? 4 Current State of AI Governance & Regulation. 5 Current State of AI Ethics. 6 Options for Our Future with AI. 7 Creating a Roadmap – A Plan for Living with Artificial Intelligence. 8 A New Hope for Artificial Intelligence. Conclusion. Index.

"The book offers a comprehensive discussion of the challenges of AI and begins to discuss ways that we can prevent the worst-case scenarios. This book will help readers to think critically about technology and begin to question the stories they have been told about technology being bad. Instead they can decide to take control, using design and planning to make better technology." --Carol J. Smith, Carnegie Mellon University’s Software Engineering Institute, www.carologic.com"An essential and authoritative overview of the dazzling future of artificial intelligence and a wake-up call to the world to join together to control the development of AI for the benefit—and, possibly, preservation—of humanity." --Blackpool Gazette, 'Must-read of the week', 17 May