B. Kavitha: Post-Doctoral Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IndiaM. Uma Gowri: Post-Doctoral Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IndiaA. Indhushree: Senior Research Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IndiaS. Padma Rani: Associate Professor, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India

• 1.Market: Components of Market- Importance of Agricultural Marketing, 2.Classification of Markets and Marketing Functions, 3.Market Functionaries, Regulated Market and Cooperative Market, 4.Warehousing and Quality Control of Agricultural Products, 5.Producer Surplus: Marketed Surplus and Marketable Surplus, 6.Product Life Cycle (PLC), 7.Marketing Channel, Marketing Cost and Price Spread, 8.Supply Chain of Agricultural Marketing, 9.Market Integration: Horizontal, Vertical and Conglomeration, 10.Agricultural Price Policy, 11.Risks in Marketing and Forward and Spot Market, 12.Marketing Institutions, 13.International Trade,14.Information Technology in Marketing