Agenda Setting in a 2.0 World

Thomas J. Johnson is the Amon G. Carter Jr. Centennial Professor in the School of Journalism at the University of Texas at Austin. His most recent co-edited book, International Media Communication in a Global Age (Routledge, 2009), examines key issues regarding global communication. Johnson has 50 refereed journal articles published or in press, 19 book chapters, and more than 100 papers at international, national, and regional conferences.

• Chapter 1 Media Agenda Setting in a Competitive and Hostile EnvironmentChapter 2 Agenda Setting, Elections, and the Impact of Information Technology Chapter 3 Value Resonance and the Origins of Issue Salience Chapter 4 Contingent Factors of Agenda-Setting EffectsChapter 5 Setting the Political Culture AgendaChapter 6 Toward the Third Level of Agenda-Setting TheoryChapter 7 It’s Not Just a Laughing MatterChapter 8 From What the Public Thinks About to What the Public DoesChapter 9 The Public Agenda Along the Life SpanChapter 10 Online Agenda SettingChapter 11 Consensus-Building Function of Agenda Setting in Times of CrisisChapter 12 Agenda Setting in the Corporate Sphere

"Agenda Setting in a 2.0 World provides a fresh discussion of significant research issues and opportunities that face modern agenda setting scholarship. This book is recommended to graduate students who would like to explore the various facets of agenda setting research and to mass communication scholars at large." - Guy J. Golan, Syracuse University, USA