viola c milton is a Full Professor in media studies in the Department of Communication Science at the University of South Africa. Her research focuses on the negotiation of media policy in South Africa as well as issues of media, citizenship and identity. She is a working group member of the Support Public Broadcasting Coalition (SOS). The Coalition is committed to, and campaigns for, broadcasting in the public interest. In addition, viola runs a project with Professor Winston Mano, that theorises the practice of PSB in the Southern African region from an Africanist perspective. viola authored and co-authored numerous articles and books. She is the Editor-in-chief of Communicatio: South African Journal for Communication Theory and Research.Winston Mano is a Full Professor and member of the University of Westminster’s top-rated Communication and Media Research Institute (CAMRI). He is a Course Director for the MA in Media and Development and Founder/Editor-in-Chief of the Journal of African Media Studies. He is the Director of the Africa Media Centre and was co-Director of the Chevening Africa Media Freedom Fellowship programme (2020-2023). Mano has published widely and his research interests span Afrokology, Decoloniality, African radio, music, media audiences, digital communications policy and development, China-African media relations, and African media and democracy. Mano is a Senior Research Fellow at the University of Johannesburg, South Africa.