Affiliate Millions

Anthony Borelli made the move from corporate employee to self-employed affiliate marketer in late 2004. He joined several companies' affiliate programs and immediately began paying for and placing ads on their behalf with Google and other well-traveled search engines. In only his first full year of business (2005), he made over a million dollars on Google as a search marketer and affiliate advertiser, and repeated this performance in 2006. Borelli has acquired vast experience in composing ads, evaluating results, and maximizing profits, and is eager to lead other entrepreneurs to the same kind of success. Greg Holden is the author of more than thirty books on computers and the Internet. Virtually all of his books provide both entrepreneurs and small businesses, respectively, with the knowledge and tools they need to expand their operations to include the Internet. Some recent titles that Holden has been a part of include eBay PowerUser's Bible and Starting an Online Business for Dummies, both published by Wiley.

• Introduction xiAbout the Authors xviiPart I Getting Started1 How to Make Millions on Google and Other Search Engines: My 10-Step Approach 3A Little HistoryMy 10 Steps to Becoming an Affiliate MillionaireMy Message to You: Have Faith in Yourself2 Learning about Affiliate Advertising 13Getting Up to SpeedHow Do I Get Started?3 Learning about Search Marketing 23Who Are Search Marketers?What Is Search Marketing?What Are Search and Content Networks?What Are My Search Marketing Options?Why Use Search Marketing to Promote Affiliate Programs?Part II Launching Your Advertising Campaign4 Joining Affiliate Networks 45How to Join Affiliate Networks5 Joining Affiliate Programs 71What to Look For in an Affiliate ProgramIdentifying and Joining the Right Affiliate Programs6 Creating Search Marketing Campaigns 89Steps to Create a CampaignJoin Google AdWords and Create a CampaignJoin MSN adCenter and Create a Campaign7 Reporting 131Affiliate ReportingSearch ReportingComparing the Results8 Affiliate Advertising for Web Pages 139Why Create a Web Site?How Do I Start?Web Sites That Can Use Affiliate AdvertisementsWhat Types of Ads Can I Place?Where Can I Get These Advertisements?Where and When Should I Place These Ads?Affiliate Ads as Your Primary Web Site RevenueDesigning a Web SiteUsing Search Engine Optimization to Market Your SitePART III MANAGING YOUR ADVERTISING CAMPAIGN9 Performance Monitoring and Tuning 169Why Monitor Performance?Performance MonitoringPerformance Tuning10 Dealing with Mistakes 195Common MistakesLearning from Mistakes11 Growing Your Business: A Call to Action 207Searching for New OpportunitiesReinvesting Profits to Support Future GrowthThe Affiliate Millions Web Site12 Working at Home: Legal and Tax Requirements 219Self-Employment and Owning Your Own BusinessLicensing and Legal ConsiderationsTaxes and AccountingFinding SpaceAppendix: Affiliate Advertising Resources 233Glossary 239Index 243