Affect Theory and Translation on YouTube

Inbunden, Engelska, 2025

Av Seryun Lee, Hankuk University of Foreign Studies (South Korea)) Lee, Seryun (Research Professor

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The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'. In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.

Produktinformation

Utgivningsdatum2025-05-31
Mått156 x 234 x 17 mm
Vikt418 g
FormatInbunden
SpråkEngelska
Antal sidor184
FörlagEdinburgh University Press
ISBN9781399502450

Tillhör följande kategorier

Medievetenskap inom Samhalle och politik
Kulturvetenskap inom Samhalle och politik
Internet och digitala medier inom Kultur

Seryun Lee is a Lecturer in Korean Studies at the University of Sydney. She holds a PhD in Translation and Intercultural Studies from the University of Manchester and has previously held positions at Hankuk University of Foreign Studies and the University of Queensland. Her research interests centre on translation in digital media culture, online communication, contemporary screen culture, and Korean culture and society. Her research has been published in a number of international peer-reviewed journals in media and cultural studies, including the International Journal of Cultural Studies, Social Media + Society and Continuum: Journal of Media & Cultural Studies.

Affect Theory and Translation on YouTube is an original exploration of how platforms like YouTube have become a hub for audiovisual translation and cultural connectivity, reshaping global pop culture, empowering ordinary people, and breaking down traditional media barriers. Focusing on the interplay between translation, technology and community, the author offers a vital resource for understanding how digital platforms and multilingual engagement redefine cultural exchanges in today’s digital age.