Dr. Robert Blackburn has been a lifelong educator. After teaching in public schools and earning his doctorate, he became a professor at Louisiana College and Gardner-Webb University. Before his retirement, he was active in the area of health education, particularly in the movement for Smoke Free Schools in North Carolina and drug abuse prevention. He received the National Association of Local Boards of Health's (NALBOH) Everett I. Hageman Award for his outstanding leadership on a local board of health, as well as commitment to and enthusiasm for local public health.Dr. Barbara R. Blackburn is the bestselling author of 17 books and is a sought-after consultant. She was an award-winning professor at Winthrop University and has taught students of all ages. Barbara was named as one of the Top 30 Education Gurus in the world for 2017 by Global Gurus.Dr. Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He is a former principal, central office administrator, and executive director of the National Middle School Association (now AMLE).

• ContentseResourcesAcknowledgmentsMeet the AuthorsIntroductionA – Advocacy: What and Why?B – Building Blocks of LobbyingC – Communication SkillsD – Designing An Advocacy PlanE – Engaging through TechnologyF – Framing Your MessageG – Gaining Support with Limited ResourcesH –Handling the MediaI – Internal and External StakeholdersJ – Juggling Information – Frank BuckK – Keys to Social MediaL – Local Advocacy is FoundationalM – Motivating Those Around YouN – NetworkingO – Overcoming ObjectionsP – Public Relations 101Q – Quality Relationships R – Resistance to ChangeS – Successful NegotiationsT – Time: Friend or Foe? – Frank BuckU – Up-to-Date on the IssuesV – Vision: Personal and SharedW – Working with Local, State, and National GovernanceX – Pitfalls to AvoidY – Your TurnZ – Zeroing In on the EssentialsBibliographyAppendix

"Every educator should own this practical book! Advocacy from A to Z assists readers in effectively advocating for the needs of students in a world outside of education."—Kara Chism, Director of Programs and Curriculum, The Hope Institute, Samford University, USA

Dr. Robert Blackburn has been a lifelong educator. After teaching in public schools and earning his doctorate, he became a professor at Louisiana College and Gardner-Webb University. Before his retirement, he was active in the area of health education, particularly in the movement for Smoke Free Schools in North Carolina and drug abuse prevention. He received the National Association of Local Boards of Health's (NALBOH) Everett I. Hageman Award for his outstanding leadership on a local board of health, as well as commitment to and enthusiasm for local public health.Dr. Barbara R. Blackburn is the bestselling author of 17 books and is a sought-after consultant. She was an award-winning professor at Winthrop University and has taught students of all ages. Barbara was named as one of the Top 30 Education Gurus in the world for 2017 by Global Gurus.Dr. Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He is a former principal, central office administrator, and executive director of the National Middle School Association (now AMLE).

• ContentseResourcesAcknowledgmentsMeet the AuthorsIntroductionA – Advocacy: What and Why?B – Building Blocks of LobbyingC – Communication SkillsD – Designing An Advocacy PlanE – Engaging through TechnologyF – Framing Your MessageG – Gaining Support with Limited ResourcesH –Handling the MediaI – Internal and External StakeholdersJ – Juggling Information – Frank BuckK – Keys to Social MediaL – Local Advocacy is FoundationalM – Motivating Those Around YouN – NetworkingO – Overcoming ObjectionsP – Public Relations 101Q – Quality Relationships R – Resistance to ChangeS – Successful NegotiationsT – Time: Friend or Foe? – Frank BuckU – Up-to-Date on the IssuesV – Vision: Personal and SharedW – Working with Local, State, and National GovernanceX – Pitfalls to AvoidY – Your TurnZ – Zeroing In on the EssentialsBibliographyAppendix

"Every educator should own this practical book! Advocacy from A to Z assists readers in effectively advocating for the needs of students in a world outside of education."—Kara Chism, Director of Programs and Curriculum, The Hope Institute, Samford University, USA

Dr. Robert Blackburn has been a lifelong educator. After teaching in public schools and earning his doctorate, he became a professor at Louisiana College and Gardner-Webb University. Before his retirement, he was active in the area of health education, particularly in the movement for Smoke Free Schools in North Carolina and drug abuse prevention. He received the National Association of Local Boards of Health's (NALBOH) Everett I. Hageman Award for his outstanding leadership on a local board of health, as well as commitment to and enthusiasm for local public health.Dr. Barbara R. Blackburn is the bestselling author of 17 books and is a sought-after consultant. She was an award-winning professor at Winthrop University and has taught students of all ages. Barbara was named as one of the Top 30 Education Gurus in the world for 2017 by Global Gurus.Dr. Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He is a former principal, central office administrator, and executive director of the National Middle School Association (now AMLE).

• ContentseResourcesAcknowledgmentsMeet the AuthorsIntroductionA – Advocacy: What and Why?B – Building Blocks of LobbyingC – Communication SkillsD – Designing An Advocacy PlanE – Engaging through TechnologyF – Framing Your MessageG – Gaining Support with Limited ResourcesH –Handling the MediaI – Internal and External StakeholdersJ – Juggling Information – Frank BuckK – Keys to Social MediaL – Local Advocacy is FoundationalM – Motivating Those Around YouN – NetworkingO – Overcoming ObjectionsP – Public Relations 101Q – Quality Relationships R – Resistance to ChangeS – Successful NegotiationsT – Time: Friend or Foe? – Frank BuckU – Up-to-Date on the IssuesV – Vision: Personal and SharedW – Working with Local, State, and National GovernanceX – Pitfalls to AvoidY – Your TurnZ – Zeroing In on the EssentialsBibliographyAppendix

"Every educator should own this practical book! Advocacy from A to Z assists readers in effectively advocating for the needs of students in a world outside of education."—Kara Chism, Director of Programs and Curriculum, The Hope Institute, Samford University, USA