Advertising in Modern and Postmodern Times

• PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISINGSelling Space in Advertising HistorySelling Time in Advertising HistoryPART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMESAdvertising, Time and the Commodity-FormTime and the Commodity-SignPART THREE: ADVERTISING IN POSTMODERN TIME(S)′Times they are a Changin′′Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern AdvertisingMapping the Subject of Postmodern Advertising TechnologySign of the TimesPostmodern Disruptions in Advertising TimesConclusionGlobalization and the Future of Advertising

There is much to be praised in the book... This book radicalizes the conventional treatment of the topic by the marketing literature, and for that matter some of the sociology of consumption literature. Ultimately, this book is a valuable addition to the study of time, space and society...the book should appeal to a wide audience within sociology, social psychology, cultural studies, social history and media studies. My hope is that the advertising community,both academic and practical, consumes the text and that it forms part of a disruptive praxis for themSociology