Advertising and the European City

Clemens Wischermann, Elliott Shore

• 1. Placing Advertising in the Modern Cultural History of the City. Clemens Wischermann. 2. Advertising as Kulturkampf in Berlin and Vienna. Elliott Shore. 3. Visual Discourse and the Metropolis: The Importance of Mental Models of Cities for the Emergence of Commercial Advertising. Stefan Haas. 4. The Advertising and Marketing of Consumer Goods in Eighteenth Century London. Claire Walsh. 5. French Court Society and Advertising Art: The Reputation of Parisian Merchants at the End of the Eighteenth Century. Natacha Coquery. 6. Commercial Immanence: The Poster and Urban Territory in Nineteenth-Century France. Aaron J. Segal. 7. Display Windows and Window Displays in German Cities of the Nineteenth Century: Towards the History of Commercial Breakthrough. Uwe Spiekermann. 8. Surrounding the Consumer: Persuasive Campaigns and Dutch Advertising Theory of the 1920s and 1930s. Esther Cleven.

'... a varied and colourful depiction of the accession of advertising... does indeed successfully represent the breakthrough of advertising into the modern world, providing detailed insight into the patchwork of contemporary advertising in the European City.' Urban History Newsletter