Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland

The nature and extent of consumer advertising in the Soviet Union, Poland

Inbunden, Engelska, 2017

Av Philip Hanson

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This title was first published in 1974.

Produktinformation

Utgivningsdatum2017-08-02
Mått138 x 216 x 14 mm
Vikt453 g
FormatInbunden
SpråkEngelska
Antal sidor182
FörlagTaylor & Francis Inc
ISBN9780873320535

Tillhör följande kategorier

Sociologi inom Samhalle och politik
Politik och statsskick inom Samhalle och politik
Samhälle och kultur inom Samhalle och politik

1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions

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