Linda C. L. Fu (PhD, RMIT) has taught design theory, practice, and management at the University of Canberra. An award-winning creative, she has delivered speeches and lectures in academic and professional arenas around the world, judged international design competitions, and consulted local and international organizations and governments on advertising and branding strategies. Dr. Fu is the founder and principal of Global iCom Consulting.

• Contents: Race, Slavery, and Advertising – A Colonial Racial Script and Early Advertising – Post-World War II Racial Politics and Advertising – Advertising, Race, and Global Disjunctures – Race in Public Interest Campaigns – Race in Commercial Campaigns.

«‘Advertising and Race’ is a richly engaging and comprehensive look at how ethnicity and race have been represented in advertising over the past few hundred years. Linda C. L. Fu’s research spans four continents and three centuries, and helps us understand how conceptions of ‘the other’ have changed and evolved over time. This book stands out for its breadth, analytical angle, accessibility, and usefulness.» (Professor Katherine T. Frith, Editor of ‘Undressing the Ad: Reading Culture in Advertising’, and Author of ‘Advertising and Societies: Global Issues’)

Linda C. L. Fu (PhD, RMIT) has taught design theory, practice, and management at the University of Canberra. An award-winning creative, she has delivered speeches and lectures in academic and professional arenas around the world, judged international design competitions, and consulted local and international organizations and governments on advertising and branding strategies. Dr. Fu is the founder and principal of Global iCom Consulting.

• Contents: Race, Slavery, and Advertising – A Colonial Racial Script and Early Advertising – Post-World War II Racial Politics and Advertising – Advertising, Race, and Global Disjunctures – Race in Public Interest Campaigns – Race in Commercial Campaigns.

«‘Advertising and Race’ is a richly engaging and comprehensive look at how ethnicity and race have been represented in advertising over the past few hundred years. Linda C. L. Fu’s research spans four continents and three centuries, and helps us understand how conceptions of ‘the other’ have changed and evolved over time. This book stands out for its breadth, analytical angle, accessibility, and usefulness.» (Professor Katherine T. Frith, Editor of ‘Undressing the Ad: Reading Culture in Advertising’, and Author of ‘Advertising and Societies: Global Issues’)

Linda C. L. Fu (PhD, RMIT) has taught design theory, practice, and management at the University of Canberra. An award-winning creative, she has delivered speeches and lectures in academic and professional arenas around the world, judged international design competitions, and consulted local and international organizations and governments on advertising and branding strategies. Dr. Fu is the founder and principal of Global iCom Consulting.

• Contents: Race, Slavery, and Advertising – A Colonial Racial Script and Early Advertising – Post-World War II Racial Politics and Advertising – Advertising, Race, and Global Disjunctures – Race in Public Interest Campaigns – Race in Commercial Campaigns.

«‘Advertising and Race’ is a richly engaging and comprehensive look at how ethnicity and race have been represented in advertising over the past few hundred years. Linda C. L. Fu’s research spans four continents and three centuries, and helps us understand how conceptions of ‘the other’ have changed and evolved over time. This book stands out for its breadth, analytical angle, accessibility, and usefulness.» (Professor Katherine T. Frith, Editor of ‘Undressing the Ad: Reading Culture in Advertising’, and Author of ‘Advertising and Societies: Global Issues’)