"'Adventure Tourism: The new frontier' is an essential introduction to the adventure tourism sector for both tertiary students of tourism and professionals working in the tourism industry, as it offers a unique analysis of this fast expanding niche sector...The book will prove accessible to its non-academic audience, while providng a useful reference and first port of call for those researching in this sector and a textbook for tourism academics teaching undergraduate or postgraduate courses in this area." -Tim Bentley, Department of International Business Massey, Aukland, New Zealand